Discovering Your Big Idea

Discovering Your Big Idea

Big ideas, when they stick, can guide an organization to an extraordinary future. It helps you determine when to move and where. It provides a shared vision that creates cohesion within your organization, which can lead to superior execution over time.

To discover or refine your big idea, consider the following questions:

End Picture: What will your business look like when it’s done?

Passion: What does your organization love doing? What are your collective strengths (based on employee passion, past performance, and available resources)?

Leadership: What will your organization be a leader in? What are you committed to being the best in the world at?

Impact: Where can your enterprise have the most significant impact? Who are you committed to best serving?

As with any discovery process, be sure to start with a Beginner’s Mind. Pretend that you don’t know the answers.

Be open-minded.

Be receptive to any idea, even the most outrageous ones.

Stay curious my friends.