Sleep. For some people, it's the drug of choice. For others, it's a concession of weakness. Everyone reading these words needs to sleep, regularly and comfortably. Mattress companies are well aware of this. The mattress industry is both crowded and competitive—and far more dynamic than you...
Wal-Mart has recently announced plans to make its house brands healthier. Responding to pressures to address the nation's obesity crisis, the nation's largest retailer is changing some of their merchandise. Reportedly, the formulas for Wal-Mart's Great Value brand will now contain less salt, sugar, and...
As these words are being written, Egypt is burning. Political upheaval, the likes of which have not been seen for over thirty years, is tearing the country apart. Protesters fill the streets. Americans are being advised to avoid the country, and if they're in Egypt...
CEO Andrew Mason is not having the best week of his career. Groupon, the rapidly growing web phenomenon that delivers localized deal of the day coupons to its membership, ran a series of ads during the Superbowl. They paid top dollar to be in front...
Sportwear company Athleta built its reputation on yoga wear and gym apparel. Customers found the company online, and soon the fledgling firm had a strong following. Strong enough, in fact, to attract the attention of the Gap. Gap purchased the Athleta brand in 2008, hoping...
Do business leaders have a lesson to learn from Lady Gaga? At first glance, it might not appear so, but that's until you learn that the 25 year old singer is well on her way to earning over $100 million in 2011. Forbes Magazine recently...
2010 was not a great year for many car manufacturers. The phrase underperforming analysist expectations has been bandied about quite a bit. Projections for the auto industry's growth invariably include the words slow and steady. Except, of course, for Subaru. Sales of Subaru's offerings, which includes...
It’s only the second movie to ever pass the $500 million mark, with Dan Fellman, Warner Brothers’ head of distribution, predicting that it will end up taking in somewhere between $530 and $550 million. Critics trying to figure out why The Dark Knight has been so...
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are ten reasons why your Brand Lovers are so...
Many retailers loose a big edge online because they don’t create a pleasurable shopping experience, a place where the customer can enjoy the essence of the brand and even do a little “window shopping.” If you have never visited Ikea.com you don’t know what you’re missing....