Simply stated, the point is that one does not have to be like certain people in order to understand them, but he does have to understand them in certain respects in order to rally them.
The Big Idea: How to make work more enjoyable this holiday season. 
The Big Idea: How to better communicate an image of the future that draws others in. Abraham Van Helsing: “I want you to believe.” Dr. John Seward: “To believe in what?” Abraham Van Helsing: “To believe in things that you cannot.” —Bram Stoker, Dracula
THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions. 
THE BIG IDEA: Strong businesses not only stand for something (core values), they also stand against something (the enemy). 
The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime. 
THE BIG IDEA: Data don’t make smarts. 
How well does your business embody your brand?