Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh's court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder. 
THE BIG IDEA: Develop four statements about your business that will solidify your brand in both your industry and your customersâ minds. 
THE BIG IDEA: Real customers are today's stars. âWhen people appear to be something other than good and decent, it is only because they are reacting to stress, pain, or the deprivation of basic human needs such as security, love, and self-esteem. The greater our need for food or safety or affection or self-esteem,...
THE BIG IDEA: Here are four ways to delight your best customers and make them feel like a VIP. 
THE BIG IDEA: Cult Brands reveal seven strategies any business can use to grow bottom-line profits. If you're ready to expand your business, follow these effective business practices. 
THE BIG IDEA: To implement change successfully, your organization must be ready. Here are some time-honored techniques to help create a culture primed for transformation and rapid innovation. 
THE BIG IDEA: Are your ready for change? Business is speeding up faster and faster. Get ready for change and your brand will survive and thrive.