Hey Brand Builders,
Have you ever wondered how to make your brand come to life in a way your audience can step into?
Netflix has nailed it with Stranger Things.
The magic isn’t just on-screen—it’s now in real-life experiences and retail locations where fans can dive into the Upside Down in person.
Stranger Things: Beyond the Screen
Netflix has taken Stranger Things to a whole new level. From themed pop-up stores to immersive experiences, they’ve created a world where fans can live out their favorite moments. Imagine walking through Hawkins, grabbing a bite at Scoops Ahoy, or snagging exclusive Hellfire Club merch. These experiences deepen the connection with fans and make the Stranger Things universe tangible.
Netflix House: The Ultimate Brand Experience
Get excited for Netflix House, set to open in Dallas and King of Prussia in 2025. These permanent venues will be like theme parks for Netflix fans. At Netflix House, you can enjoy regularly updated immersive experiences, food inspired by Netflix shows, and a treasure trove of themed merchandise. Imagine navigating a real-life version of Squid Game’s Glass Bridge challenge or dancing through a Bridgerton ball. Netflix House is designed to bring beloved stories to life in new, ever-changing, and exciting ways year-round.
Retail and Merchandise Magic
Netflix knows the power of merch in extending the brand experience. Their retail locations offer exclusive, high-quality items that fans can’t resist. From Stranger Things T-shirts to Bridgerton tea sets, these products allow fans to bring a piece of their favorite shows home. This strategy boosts revenue and keeps the brand top-of-mind whenever fans wear or use these items.
What can we learn from Netflix?
It’s all about creating immersive, multi-sensory experiences that allow your audience to engage with your brand more deeply. By stepping into the world of Stranger Things or visiting Netflix House, fans aren’t just watching—they’re living the brand. And that’s a game-changer.
Next time you’re brainstorming how to make your brand resonate more with your audience, think about how you can create a space where they can truly meet the brand. Whether through pop-up experiences, themed retail stores, or exclusive merchandise, bringing your brand to life can forge unforgettable connections and loyalty.
Until next time, keep innovating and dreaming big.
Best,
BJ Bueno