L.L. Bean has been very successful in the mail order business for one hundred years. Founder (and namesake!) Leon Leonwood Bean would be proud ā and probably absolutely dumbfounded by the latest role the familiar catalog has taken on in the marketing and promotion of...
When WalmartĀ promised, earlier this month, to hire any recently discharged veterans who want a job, it made headlines around the world.Ā Veterans have had a disproportionately difficult time finding employment after finishing their military service: the Huffington Post reports that unemployment rates among veterans...
What are your competitors going to be doing to attract their customer's attention in 2013? Many of them are going to attempt acting less like advertisers and more like publishers, according to this Adweek article focused on the digital marketing trends to expect in 2013. Strategic...
First, it happened at Wal-Mart. Then it was employees at numerous NYC McDonald's staging a one-day strike. Both groups of strikers were advocating for better wages, health care benefits, and the ability to organize. The typical striker makes less than $8/hour. At approximately $1,280 a month,...
If there's one story that bears examination in the wake of the 2012 Presidential election, it's why so many people were so profoundly shocked by the outcome. This is a tale about the power of narrative, and how the stories we believe shape the way...
They're called the "Nones," and they're one of the fastest growing demographic groups in America, according to a recent well-publicized study from the Pew Forum on Religion and Public Life. Adults who have no religious affiliation number approximately 46 million individuals, roughly 20 percent of...
Hurricane Sandy has secured its place in theĀ history books. The mammoth hurricane came late in the season, taking an unusual track through New Jersey toward the center of the country, lasted for days, and created billions of dollars worth of damages. Much of lower...
One cannot watch Lance Armstrong's very public fall from graceāhe has been stripped of all seven Tour de France victories, and has been barred from competitive cycling for lifeāwithout having brought to mind some words from Joyce: "They discovered to their vast discomfiture that their...
"Quickly getting addicted to her Blackberry! Help!" That brief blast from the past was featured in the Huffington Post's article, Oldtweets Shows You Twitter Posts From 2006 That You'd NEVER See Today. It's joined by 19 other tiny tales, each remarkably dated, discussing everything from what...
Over 60% of the world's population is active on one or more forms of social media.Ā You've got to wonder what that's about.Ā Why are people so focused on Facebook, so tethered to Twitter? On one level, this is an easy question to answer. We can...