âDo your best, always.â â Don Miguel Ruiz, The Four Agreements I love that line because it reminds me that âour bestâ isnât something we find later. Itâs something we choose in small ways right now. We all have a funny relationship with tomorrow.Tomorrow Iâll work out.Tomorrow...
Be a friend just to be a friend.Help people simply because they need it.Learn for the sheer joy of understanding something new. Not because it earns you points.Not because it makes you look good.Not because it moves you up the ladder. Do it because itâs right.Do it...
Margaret C. Andrews shared something this week that stopped me in my tracks. She ran an exercise at MIT asking leaders to think about the best boss they ever hadâand then identify why that person stands out in their memory. The results?Almost every answer pointed to interpersonal...
Disruption humbles even the sharpest leaders. Markets shift suddenly. Customer behavior changes without warning. Strategies that once felt solid can feel irrelevant overnight. In moments like these, your decision-making is no longer just a leadership skill, it becomes your lifeline. You cannot rely on yesterdayâs logic...
The smartest person in the room is the one who is learning from everyone else. When you enter a room convinced you already know everything, you limit whatâs possible. But when you walk in with curiosity, even the most unexpected person can shift your perspective. Everyone has...
Marketers love dashboards.We track journey stages, conversion paths, brand scores, and behavioral funnels.We slice, segment, and analyze until the numbers sparkle. But before any of that matters, thereâs one truth every leader needs to face:If your employees arenât energized, aligned, and proud of the brand they...
âThe biggest assumption humans make is that everyone sees life the way we do.â â Don Miguel Ruiz, The Four Agreements This one line may change the way you lead more than any management book ever will. It reminds you that as a leader, you often assume...
Most brands donât fail because their strategy is wrong. They fail because they are boring. Boring brands get ignored, and in a world where attention is the most expensive currency, âignoredâ is the most dangerous position you can occupy. According to System1âs Cost of Dull report,...
Somewhere along the way, âreachâ became a bad word. Marketers started saying it with hesitation, as if being broad or inclusive meant being wasteful or unfocused. I donât see it that way. After years of helping brands grow, Iâve learned that reach is the foundation of relevance. Too often,...
The travel and hospitality industry lives inside a trillion-dollar illusion: the belief that loyalty is something you can buy with points, perks, and programs. It isnât. After decades and millions of miles, Iâve learned something that every brand, hospitality or otherwise, needs to hear: Loyalty doesnât come from...