Creativity

a vision isn’t just about building a productive organization. A vision is the first step in building brands with diehard loyalty.

A vision gives you clarity on what you should and shouldn’t do. It forces you to stand for something instead of being for everyone. And, it gives you the confidence to make those decisions: when you have a vision you believe in, you’ll have the emotional wherewithal to fight for what’s best for the organization over the long-term, not just today. 

Having a vision isn’t just about trying to achieve the vision. It’s about turning your company into the type of organization that has the potential to achieve the vision. 

Business as usual can only be usual for so long.

Few established organizations set aside time to come up with game-changing ideas. Most meetings are designed to produce incremental changes or strategic shifts.

Rarely do you find an established organization trying to create a future that is radically different than what exists as their current day-to-day reality.

This is why most organizations are blindsided by disruptive competition: they couldn’t see them coming because they didn’t come from the competition they were monitoring.

To create a company where creativity is driving force, you have to reward the creative process--the behavior--not the outcome.

Yet everyone should be cautious not to make something impossible that nature would not allow, unless it would be that one wanted to make a dream work, in which case one may mix together every kind of creature.Albrecht DĂŒrer, Four Books on Proportion[1. Translation from: Peter Parshall, "Graphic Knowledge: Albrecht DĂŒrer and the imagination," The Art Bulletin, 2013.]

When people think about creativity, they typically think of it in terms of three Ps: Person, Problem, and Product. A person solves a problem in a new way and creates a new product.

The problem with thinking about creativity in this way is that it ignores the fourth and most important P: the Process.

When you're creating innovations, you're likely not going to get it exactly right the first time. You're going to fail.  Failure’s relation to producing creative results has to do with how people perceive failure. It is related to what psychologists call goal orientation. Goal orientation operates at the individual level and is driven by both individual and environmental factors.

Innovation is usually the result of connections of past experience. But if you have the same experiences as everybody else, you’re unlikely to look in a different direction.Steve Jobs in Roger von Oech’s A Whack on the Side of the Head

Highly creative people don’t have special abilities. But, many of them naturally do what others have to train to do.

And, training to be creative begins with constant learning. 

https://www.youtube.com/watch?v=juq1UI_Hqfs&feature=youtu.be   In a society that values goals and results, it’s easy to see why play isn’t valued by adults. Play is a state more than it is a thing. Play involves doing something enjoyable for its own sake. There is no goal aside from enjoying the experience. But, play is not a trivial activity: play makes people happier, it helps develop empathy, it reduces stress, and it strengthens resolve.