The Ultimate Guide to Creating a Company Vision

A vision gives you clarity on what you should and shouldnât do. It forces you to stand for something instead of being for everyone. And, it gives you the confidence to make those decisions: when you have a vision you believe in, youâll have the emotional wherewithal to fight for whatâs best for the organization over the long-term, not just today.
Having a vision isnât just about trying to achieve the vision. Itâs about turning your company into the type of organization that has the potential to achieve the vision.


Close your eyes. Picture Steve Jobs.