AI is everywhere in the CEO conversation. The mistake I see? Treating AI like a cost-cutting tool rather than a connection-deepening tool. The cult brands don’t bolt technology onto an old culture; they integrate it to make the customer feel known and valued. Top brands used...
Customer loyalty isn’t what it used to be. The old days of punch cards and generic rewards are fading, replaced by something far more powerful: AI-driven personalization. Brands like Spotify, Starbucks, and Sephora have mastered the art of knowing their customers—sometimes better than customers know themselves. When a brand...
Hey there, business visionaries. In today's world, where consumers are more informed and selective than ever, the challenge for CEOs and CMOs is truly understanding this sophisticated audience. Your first crucial step in this mission? Accurate and insightful customer profiling. With the modern digital landscape offering abundant customer data,...
The AI and I Generative AI is evolving at record speed (Exhibit 1) while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials. Watch our YPO AI Keynote Exhibit 1 Generative AI has been evolving at a rapid pace. Introduction Overview...
The importance of loyalty and brand authenticity cannot be overstated in the ever-evolving marketing landscape. Integrating Artificial Intelligence (AI) in marketing strategies amplifies operational efficiency, combats misinformation, and paves the way for building stronger brand loyalty and creating a cult following. Here's how: AI-Powered Efficiency and Customer...
Thank you for being a valued reader of our blog. As a thank you, here is your AI Starter Kit! We're excited to have you on board and ready to embark on this AI-powered journey together. As promised, here is the link to download your FREE...
Have you ever wondered how AI is influencing creativity in advertising? Here are three exciting ways creative leads are using AI in their work. Interactive ads: AI enables interactive ads that engage consumers in new ways. One example? Using Google's speech-to-text API to let people interact...
https://player.vimeo.com/video/839352447?h=d31bf4dbb2 This keynote presentation features insights and expertise demystifying the complex world of Artificial Intelligence, making it accessible and understandable to a broad range of audiences. Coto and Bueno traverse the vast AI landscape, offering an insightful exploration of the subject. They distill complicated AI paradigms...
What is this thing? What am I going to do with it, possibly? My Uncle Ozzie lived in the heart of Miami Lakes, nestled among the palm trees and the suburban rhythm. A man twenty years my senior and an intrepid explorer in technology. His workspace,...
Wow, what an exciting week it's been, exploring the world of Generative AI learning from leading minds. The verdict? Generative AI isn't just a shiny new tech toy - it's a game changer for businesses. From enhancing call centers to revolutionizing content creation in marketing and sales, AI...