Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of...
Learn why brand communities form and what you can do to support them: ...
An Introduction to Cult Branding - the truth behind customer loyalty! View more PowerPoint from Cult Branding ...
The Cult Branding Company has been studying the unique qualities of Cult Brands for over ten years. The initial research introducing the concept of Cult Branding and profiling 9 magnetic brands including Apple, Oprah, and Harley-Davidson was published in The Power of Cult Branding (Random...
In an April 18, 2007 post on our virtual office, I predicted that Google would unveil an operating system (OS) accessible from anywhere. Although not exactly what I had envisioned, I was excited when, in November 2007, Google announced the Android OS. Android is the product...
Cult Branding 2.0 What are archetypes? And why are they important to branding building? Watch our latest slideshow presentation to learn how to create authentic customer loyalty and develop a powerful brand that customers can't live without. Archetypal Branding: Cult Branding 2.0 View more presentations from Cult...
Good Gossip by Robert F. Goodman and Aaron Ben–Ze’ev From Hand to Mouth: The Origins of Language by Michael C. Corballis Blog! How the Newest Media Revolution Is Changing Politics, Business, and Culture by David Kline and Dan Burstein Grooming, Gossip, and the Evolution of Language by Robin Dunbar The Language Instinct by Stephen...
How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!) (Random House 2002) >>Like religious cults that attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? >>Can certain products with the right combination of positioning and branding...
Listen in as brand expert BJ Bueno educates the Newspaper Association of America on the essence of branding. Harness the Power of Your Brand (Pt. 1) Harness the Power of Your Brand (Pt. 2) ...
Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of...