Books to Help You Better Understand Word-of-Mouth

Good Gossip by Robert F. Goodman and Aaron Ben–Ze’ev

From Hand to Mouth: The Origins of Language by Michael C. Corballis

Blog! How the Newest Media Revolution Is Changing Politics, Business, and Culture by David Kline and Dan Burstein

Grooming, Gossip, and the Evolution of Language by Robin Dunbar

The Language Instinct by Stephen Pinker

The Virtual Community: Homesteading on the Electronic Frontier by Howard Rheingold

Growing Up Digital: The Rise of the Net Generation by Don Tapscott

Six Degrees: the science of a connected age by Duncan J. Watts

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