In a “dog-eat-dog world,” you better watch out for your own interests because everyone else is watching out for theirs. You’re taught to guard your back and compete without mercy. In this world, winner takes all. Unfortunately, this type of mentality drives a great portion of...
A Web browser now lurks among the world’s Cult Brands. I know it’s hard to believe. Seriously, how can a Web browser become a lifestyle? A little incident that happened during a lecture should put it into perspective: When I lectured at an art university last...
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI...
The cover story of the July issue of Wired, “The End of Theory” by Chris Anderson, forecasts a new age of science, the Petabyte Age—an age where data becomes more important than the frameworks we use to understand the data. The supposition is that with...
If you stop and talk to MINI owners about their car, you’ll see their eyes light up with child-like abandon. They’ll tell you driving a MINI is like driving a go-kart on a raceway course. The pick up is quick, the mileage is great, and...
Amazing customer experiences will start conversations ORLANDO, Fla. – Last summer, in an article titled, “I Sold it Through the Grapevine,” Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
The weekend is finally here. After weeks of hearing co-workers talk about the latest blockbuster hit, you can finally head to your favorite movie rental store and grab the movie you just missed in theatres. You get excited as you enter the store and run...
Ah, laughter, the timeless elixir for the soul. Passengers, taking a Southwest Airlines flight for the first time, are graciously taken aback by the flight crew’s lighthearted sense of humor. Compared to other commercial airlines whose stewards and stewardesses are dressed to the nines, with perfectly...
When the iPhone first released on June 29, 2007 there were lines of people in Mac stores across America waiting to be the first to pay $599—to touch its magical screen and make a phone call to a friend and scream “I got an iPhone!” And...
Ads proclaim, “The iPhone killer is here!” People are lining up,, eagerly waiting to be the first with the coolest new phone in the world. It sounds like déjà vu. This time, however, it’s not just happening in the US; it’s happening all around the...