Author: BJ Bueno

Many independent retailers worry about big competitors who have significantly larger marketing budgets. Unfortunately, these fears are well-founded. Studies show people purchase a higher percentage of their merchandise from big box retailers. Despite the emergence of these mega businesses, however, many small retailers continue to...

As a student of sleight-of-hand magic, I value the number 52. A full deck. Infinite combinations. The same cards, but endless outcomes depending on the hands that hold them. Marketing works like that. Here we bring you 52 types of marketing strategies and tactics you can use...

It’s all too easy for retail marketers to focus exclusively on generating the next transaction. But savvy marketers understand that there’s a more powerful way of growing market share and competing effectively in the retail jungle: build brand loyalty. Building brand loyalty doesn’t happen by accident....

Definition of ‘Word of Mouth’ 1: the passing of information from person to person by oral communication 2: an important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation. 3: storytelling is a common form of word-of-mouth communication...

https://youtu.be/-iyS_ZyXpaQ What is Marketing? Marketing is the practice of allocating resources to gain awareness and consideration from future customers for the purchase of a product or service. Marketing satisfies the need for the company to create customers and build relationships that will bring the business sustainable growth....

21 Brands That Have Fanatics and Cult Followers Cult Branding is the art and science of creating human experiences that lead to a feeling of belonging. This feeling provides a sense of shared consciousness with others, supported by ritualistic behavior. Cult Branding is so effective that many...

'Cult Brand' Defined 1: A product or service that is in a class of their own as they have mastered the art of building lasting and meaningful relationships with their customers. In the world of Cult Brands, the customer is not only king, but is part...

Marketing used to be fairly straightforward: Throw money at advertising in order to influence people to buy your products and services. If your advertising campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign was excellent, your business grew like a...

Abraham Maslow postulated that humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs—like food, shelter, and clothing—that we need to survive. As these needs are met, progressively higher needs...