Author: BJ Bueno

27 Mar

Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...

17:33 / Marketing
27 Mar

Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if you’re selling a film or a novelty that doesn’t need any staying power, it’s practically worthless if you’re hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...

17:00 / Marketing