Wal-Mart has recently announced plans to make its house brands healthier. Responding to pressures to address the nation's obesity crisis, the nation's largest retailer is changing some of their merchandise. Reportedly, the formulas for Wal-Mart's Great Value brand will now contain less salt, sugar, and...
As these words are being written, Egypt is burning. Political upheaval, the likes of which have not been seen for over thirty years, is tearing the country apart. Protesters fill the streets. Americans are being advised to avoid the country, and if they're in Egypt...
CEO Andrew Mason is not having the best week of his career. Groupon, the rapidly growing web phenomenon that delivers localized deal of the day coupons to its membership, ran a series of ads during the Superbowl. They paid top dollar to be in front...
Sportwear company Athleta built its reputation on yoga wear and gym apparel. Customers found the company online, and soon the fledgling firm had a strong following. Strong enough, in fact, to attract the attention of the Gap. Gap purchased the Athleta brand in 2008, hoping...
Do business leaders have a lesson to learn from Lady Gaga? At first glance, it might not appear so, but that's until you learn that the 25 year old singer is well on her way to earning over $100 million in 2011. Forbes Magazine recently...
2010 was not a great year for many car manufacturers. The phrase underperforming analysist expectations has been bandied about quite a bit. Projections for the auto industry's growth invariably include the words slow and steady. Except, of course, for Subaru. Sales of Subaru's offerings, which includes...
Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...
Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if youâre selling a film or a novelty that doesnât need any staying power, itâs practically worthless if youâre hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...