Have you ever said âWe need some new ideas & fresh thinkingâ only to have your team looking back at you with that deer-in-the-headlights gaze? Being creative on demand is tough - especially when many people donât think theyâre creative in the first place. Hereâs a...
Building a cult brand is not only about creating a strong product or service, but also about fostering a positive company culture where employees thrive and contribute to the brand's success. In this article, we will delve into seven reasons why focusing on a positive...
https://youtu.be/xeQ9v6Vv91k Hornbach, a European DIY and garden chain, has launched a new advertising campaign encouraging gardeners to let their gardens run wild this year. The campaign promotes the idea that allowing nature to take its course is one of the best ways to ensure a healthy...
Pepsi is celebrating 125 years in business with a new logo. Itâs good to keep the visual identity fresh - always a challenge with a legacy brand - but what I think is especially interesting is the language Pepsi leadership is using to describe the...
https://youtu.be/-hvxR_dUjgc IBMâs âWhat If?â campaign highlights the importance of asking big questions and exploring the possibilities of technology solutions. IBM invites its customers to challenge the status quo that drives innovation within its organization. In addition, the visually appealing and playful design communicates a complex concept...
The idea that a Texas grandma planned a fun family vacation for her grandkids is hardly newsworthy - but the idea that the theme for this trip was to visit every Buc-eeâs in the state made the pages of Southern Living. One week, five grandchildren, 36...
https://youtu.be/Y8Wlu0_p4Ug The ad by Macpac showcases a humorous and absurd situation with a deadpan delivery that captures attention and creates a memorable impression. The ad also does a great job of showcasing the features and benefits of the product they are offering. Learn to develop creative...
Hagerty might not be the auto insurance company for you. For example, if youâve got a great brand-new car that you drive every single day, youâre not going to be interested in what Hagerty offers. But among classic car collectors, Hagertyâs is a top choice...
Never give up. Because branding is about persisting. After her 8th attempt, Lizzo an artist with a Cult Brand following successfully trademarks her popular catchphrase â100% That Bitchâ. As leaders, we can learn several important lessons from Lizzo. Persistence pays off: Lizzo failed to secure the trademark for her...
https://youtu.be/fkkrCnHVbO0 This ad is so clever! We love how it uses technology and humor to create a unique selling proposition for the brand. By placing fitness trackers on their free-range chickens and printing their step counts on the eggs, Honest Eggs Co. is not only promoting transparency but...