unconscious mind Tag

17 Aug

How Brand Managers Should Use Humor

Humor is a surprisingly complex phenomenon. At first glance, it seems straightforward: something is funny, we laugh. But upon examination it turns out that humor and laughter play several roles in our lives, influencing the way we communicate with each other and how we see...

16:34 / Marketing / BJ Bueno

06 May

Retail’s Mysteries Revealed: Can You Tell Today What Your Customers Will Want Tomorrow?

The brand-breaking challenges JC Penney has had are in no way inevitable, Forbes magazine says, in this discussion of predictive analytics. By harnessing the power of mathematics, we're told, retailers can significantly reduce the risk of going catastrophically off-brand, alienating your best customers, and losing...

16:56 / Marketing / BJ Bueno