1.15 billion people use Facebook. Half of those users have made checking Facebook part of their regular morning routine, with nearly a third logging on before they get out of bed in the morning. Social media has become central to our customers’ lives. Our customers put...
L.L. Bean has been very successful in the mail order business for one hundred years. Founder (and namesake!) Leon Leonwood Bean would be proud — and probably absolutely dumbfounded by the latest role the familiar catalog has taken on in the marketing and promotion of...
"Quickly getting addicted to her Blackberry! Help!" That brief blast from the past was featured in the Huffington Post's article, Oldtweets Shows You Twitter Posts From 2006 That You'd NEVER See Today. It's joined by 19 other tiny tales, each remarkably dated, discussing everything from what...
Over 60% of the world's population is active on one or more forms of social media. You've got to wonder what that's about. Why are people so focused on Facebook, so tethered to Twitter? On one level, this is an easy question to answer. We can...
The 2012 Football Season has finally started, bringing joy to the hearts of fans everywhere—at least as long as their teams are doing well. While there's lots of action to watch on the gridiron, you're going to want to pay special attention to social media...
We're starting to hear the rumbles, here and there, from businesses of every type and every size. Social media, the marketing tool that was supposed to deliver amazing results, doesn't seem to work very well for some companies. They say effort invested isn't providing anything...
The news that GM has decided to stop using paid Facebook advertising has created a big buzz. If the nation's third largest advertiser isn't getting enough bang for their buck from Facebook ads, the conversation goes, what does that mean for the rest of us? GM...