06
May
Retail’s Mysteries Revealed: Can You Tell Today What Your Customers Will Want Tomorrow?
The brand-breaking challenges JC Penney has had are in no way inevitable, Forbes magazine says, in this discussion of predictive analytics. By harnessing the power of mathematics, we're told, retailers can significantly reduce the risk of going catastrophically off-brand, alienating your best customers, and losing...
16:56 /
Marketing