06
Mar
The Sweet Smell of Success: How Understanding Your Customer’s Unconscious Motivations Can Help Build Your Brand
There is a great article in Forbes discussing how P&G revived the Febreze brand, bringing it back from near-death status to one of the company's leading money makers. It illustrates very well how critical it is to understand the unconscious factors that motivate customer behavior. Febreze,...
18:01 /
Marketing