Cult Brands Tag

15 Mar

So we’re at an interesting and unique place in our examination of trust and what it means for a brand to be trustworthy. The Russian invasion of Ukraine has had impacts all around the world. What a brand chooses to do or not do now...

17:04 / Trust
23 Aug

One of NASCAR's biggest stars, driver Dale Earnhardt, Jr., has been a spokesperson for Nationwide Insurance for many years. Here's one of the most recent commercials he's done for Nationwide. We really like this commercial because it articulates many of the key concepts of Brand Modeling....

06:00 / Marketing