Marketing used to be fairly straightforward: Throw money at advertising in order to influence people to buy your products and services. If your advertising campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign was excellent, your business grew like a...
Here's your chance to learn how you can put the secrets of Cult Branding to work for your company. Join BJ Bueno for a focused, growth-oriented session on the forces that influence customer loyalty. The Cult Branding Symposium is your opportunity to tap into the insights, strategies,...
 Why do people love this brand? Why are they so loyal to it? What does this brand mean to them? Why? Why? Why! An interesting thing starts happening after you've asked a lot of questions for a long enough period of time. Not only do you...
Brand loyalty doesnât happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers; these brands stand for something meaningful in their customersâ eyes. Harley-Davidson customers love FREEDOM on the open road How do you create and establish a successful brand that brings...
Brands fail for one primary reason: instead of building a brand some people love, companies build brands no one hates. Most marketers live in a world where they are constantly searching for the flashy, the instantâin short, the trivial. We must recognize that brands don't belong to...
Some called them braveâothers, crazy. The American motorcycle manufacturer born in a Milwaukee shed in 1903 drifted out of greatness in 1965. Japanese motorcycle makers began churning out less expensive, superior quality bikes. Worse yet, unreliable engines were plaguing this great American legacyâthe curse of...
Why are certain brands so important and meaningful to some customers that they feel compelled to tell the world about them? What makes them go that extra mile? Understanding human behaviorâwhat motivates people to do certain things and act certain waysâis at the very core of...
Most companies try to build brands that no one will hate instead of brands some people will love. Most marketers live in a world where they are constantly searching for the flashy, the splashyâin short, the trivial, often-meaningless brouhaha that has very little to do...
You have a big family reunion at your home next week. Big decision: Do you set up for a BBQ outdoors or plan for an in-house venue? An outdoors event makes life easier, but what if it rains? Should you invest the money in an...