Your marketing can promise the moon, but if your people can’t deliver it, the brand breaks. Every CEO I’ve worked with who built a cult brand started by aligning culture with the brand promise.
Salesforce’s Dreamforce is a masterclass; even the volunteers feel like part of the leadership team because they carry the same story.
My recommendations:
- Clarify your brand purpose. Every employee should be able to say it without hesitation.
- Create internal brand rituals. Monthly story sessions where employees share how they live the brand.
- Tie incentives to brand behavior. Reward employees for delivering experiences that embody your values.
When employees live the promise, customers feel it instantly. That’s how you build loyalty from the inside out.