Research indicates that the average person is exposed to many advertisements daily, with estimates ranging from 4,000 to 10,000 daily ads.
This exposure includes all forms of advertising across various channels.
The significant increase in ad exposure over the years is primarily due to the proliferation of digital media and the constant connectivity of smartphones and other devices.
For example, a study by Yankelovich, a market research firm, estimated that in 2007, people were exposed to around 5,000 ads per day—which has likely increased with the growth of digital advertising platforms.
Brands help consumers cut through the proliferation of choices available in every product and service category.