The Big Idea: How to better communicate an image of the future that draws others in. Abraham Van Helsing: “I want you to believe.” Dr. John Seward: “To believe in what?” Abraham Van Helsing: “To believe in things that you cannot.” —Bram Stoker, Dracula
THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions. 
THE BIG IDEA: Strong businesses not only stand for something (core values), they also stand against something (the enemy). 
The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime. 
THE BIG IDEA: In its first 25 years, this cult phenomenon launched three TV series and six films, making billions in the process.
Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh's court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder. 
THE BIG IDEA: Data don’t make smarts. 
How well does your business embody your brand?