Merriam-Webster has unveiled "Authentic" as the 2023 Word of the Year, a selection that echoes the growing importance of genuineness in our interconnected world. This lexical choice doesn't merely signify a linguistic trend but mirrors a cultural shift towards valuing sincerity and truthfulness. Over the past...
A few years back, I had the honor of being the keynote speaker at The Coca-Cola Company- executive luncheon. It was about unveiling a fun-fizzed campaign we brewed for 7-Eleven, shining the spotlight on the iconic Slurpee. Amidst a crowded frozen drink scene, Slurpee stood out...
We want to express our sincere gratitude to our readers and customers for their continued support. Fostering an attitude of gratitude has become more crucial than ever. Here are four concise tips to activate the power of gratitude and enhance your daily happiness. Schedule Time for...
In the ever-competitive retail landscape, building a solid private brand is more than just having a unique product. It's about crafting a distinct identity that resonates deeply with your audience. Macy's Chief Merchandising Officer, Nata Dvir, provides an inside look into their strategy and how...
https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...
In the illustrious realm of brand-building, there's an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and brand cultivation. So, what nuggets of wisdom can branding leaders mine from Swift's public relations acumen? The Power of Values-Centric Messaging Swift...
Navigating business means facing negativity and pressure. But there's a way to face it head-on: reframing. Leading means pressure. CEOs and CMOs often grapple with doubt, second-guessing themselves. But humans tend to focus on the bad, not the good. This can lead to negative thoughts like: Expecting...
In the high-stakes world of corporate leadership, mental clarity, agility, and focus are as crucial as they are for fighter pilots navigating intense aerial maneuvers. As CEOs and CMOs grapple with the turbulence of ever-changing market dynamics and organizational challenges, there's a valuable lesson to be...
Buckle up because we're diving into the world of thriving brand communities, and guess what? There's a lot to learn and even more to get excited about! Gymshark 🏋️♂️: What's cooler than wearing the trendiest gym gear? Being part of a fitness tribe that's passionate not just...
For every brand leader out there. We've all heard the remarkable story of Harley-Davidson. From being on the brink of extinction in 1983, they became a global brand valued at $7.8 billion by leveraging the power of a brand community. What's their secret? Let's dive deep...