10 Jan

The Art of Customer Profiling: A Must-Have Skill for Brands

Hey there, business visionaries.  In today's world, where consumers are more informed and selective than ever, the challenge for CEOs and CMOs is truly understanding this sophisticated audience.  Your first crucial step in this mission?  Accurate and insightful customer profiling. With the modern digital landscape offering abundant customer data,...

11:33 / AI / Artificial Intelligence / Branding / Cult Branding / Cult Marketing / Marketing / Strategy / BJ Bueno

08 Jan

Mastering Word-of-Mouth Marketing: 10 Proven Strategies To Use In 2024

In the ever-evolving digital era of 2024, the significance of word-of-mouth marketing has never been more crucial. Amidst the deluge of advertisements and information, this marketing approach is pivotal for brand success, as demonstrated by cult brands like Apple, Disney, and Supreme. Drawing inspiration from successful...

09:23 / Cult Branding / Cult Marketing / Marketing / Word-of-Mouth Marketing / BJ Bueno

03 Jan

Apple, Harley-Davidson, and Starbucks Lead the Way into 2024

This blog post explores the enduring success stories of three iconic brands - Apple, Harley-Davidson, and Starbucks - and extracts vital lessons for business leaders navigating the dynamic world of brand loyalty and consumer engagement. Apple: A Paradigm of User-Centric Innovation Entering 2024, Apple's brand journey remains...

12:01 / Branding / Cult Branding / Cult Marketing / Strategy / BJ Bueno

27 Dec

Gain Insight Into Employees With Seven Questions:

What motivates you at work? What do you need from us to do your best work? How can we invest in your future here? What skills would you like to develop or improve? What is the one area where the company could improve? What part of your job would you...

13:17 / Culture / Leadership / Personal Development / BJ Bueno

26 Dec

Three Challenges CEOs Must Meet Going into the New Year

In 2023, CEOs faced unprecedented challenges, navigating a complex landscape marked by global unrest, economic volatility, and technological disruption.  With high CEO turnover rates, it's clear that more than traditional leadership models is required.  To thrive in 2024 and beyond, CEOs must embrace three fundamental principles: Emphasize a...

15:08 / Branding / Culture / Leadership / Personal Development / Vision / BJ Bueno

25 Dec

The Power of Authentic Community in Branding

Move over, influencers. There's a genuine shift towards celebrating and involving natural communities in branding—case in point: Tarte Cosmetics. Rather than solely focusing on high-profile influencers, Tarte celebrated teachers, calling them the "original influencers." Their recent campaign is a testament to the trust and relatability real people bring. Vaishali...

17:10 / Branding / Core Values / Cult Branding / Culture / BJ Bueno

20 Dec

Unleash the Beast: Unlocking Brand Brilliance with MrBeast’s Playbook

https://www.youtube.com/watch?v=Wdjh81uH6FU   I just took a deep dive into the world of Mr. Beast, and guess what? This YouTube sensation is more than just entertainment – he's a treasure trove of lessons for brands. While the world of YouTube might seem distant from the boardroom, the strategies and principles...

17:49 / Cult Branding / Cult Marketing / Marketing / BJ Bueno

19 Dec

Jimmy Buffett’s Blue Ocean Strategy in the Cruise Industry

A new player is steering towards a unique destination in the vast and competitive seas of the cruise industry, dominated by giants like Royal Caribbean and Carnival.  Jimmy Buffett's Margaritaville at Sea, an embodiment of the singer's laid-back, beachside ethos, is not just entering the market;...

09:57 / Branding / Cult Branding / Cult Marketing / BJ Bueno

17 Dec

Creating a Cult of Superfans: The Key to Lasting Success

In business and brand development, having a loyal customer base is more than just beneficial—it's essential. This is where the concept of a "Cult of Superfans" comes into play. A superfan is more than just a regular customer or follower; they are the evangelists of...

17:56 / Branding / Cult Branding / Cult Marketing / BJ Bueno

14 Dec

5 Strategies to Transform Your Brand into an Addiction

Deep Audience Insight: Understanding your audience is more than just a marketing strategy; it's the cornerstone of cult branding. A staggering 79% of consumers expect brands to demonstrate they care and understand them before considering purchasing, as highlighted by a Wunderman study. Dive deep into the...

09:57 / Branding / Cult Branding / Cult Marketing / BJ Bueno