https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...
In the illustrious realm of brand-building, there's an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and brand cultivation. So, what nuggets of wisdom can branding leaders mine from Swift's public relations acumen? The Power of Values-Centric Messaging Swift...
Navigating business means facing negativity and pressure. But there's a way to face it head-on: reframing. Leading means pressure. CEOs and CMOs often grapple with doubt, second-guessing themselves. But humans tend to focus on the bad, not the good. This can lead to negative thoughts like: Expecting...
In the high-stakes world of corporate leadership, mental clarity, agility, and focus are as crucial as they are for fighter pilots navigating intense aerial maneuvers. As CEOs and CMOs grapple with the turbulence of ever-changing market dynamics and organizational challenges, there's a valuable lesson to be...
Buckle up because we're diving into the world of thriving brand communities, and guess what? There's a lot to learn and even more to get excited about! Gymshark 🏋️♂️: What's cooler than wearing the trendiest gym gear? Being part of a fitness tribe that's passionate not just...
For every brand leader out there. We've all heard the remarkable story of Harley-Davidson. From being on the brink of extinction in 1983, they became a global brand valued at $7.8 billion by leveraging the power of a brand community. What's their secret? Let's dive deep...
Hello, esteemed CEOs and CMOs! Navigating today's vast marketplaces can feel like aiming at moving targets. But what if there was a solution deeply rooted in the principles of cult branding? Introducing the Brand Community. 📌Why Your Brand Needs a Community: Loyalty Multiplier: A brand community isn't just...
In the rapidly digitalizing world, marketers are inundated with online strategies. However, Chick-fil-A's recent release of their cookbook, "Extra Helpings," provides a potent reminder that genuine, tangible connections can foster unique brand loyalty. Let's dissect this case study to understand how marketers can effectively engage their audience...
https://youtu.be/VcJQIl8EN-8 For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities. We’ll look at different perspectives from developmental and social psychology to uncover...
Over the past 12 years, I’ve been deeply privileged to serve on the Citizen Stamp Committee, with four of those years as its Chairman. Through this journey, we’ve unveiled 1,000 stamps, each narrating its own unique story, contributing to the rich tapestry of American culture. Legally, 12...