If you’re in the CEO chair, you’re carrying two brands at once: your corporate brand and your personal one. And they’re inseparable.
What you say, post, or endorse can strengthen trust or shake it overnight. Cult Branding teaches us the principle of Openness, be intentional and consistent with your values across both brands.
Do this:
- Align your narratives. Your personal voice should reinforce your corporate promise.
- Have a crisis ritual. Be ready with a values-driven, consistent response before you need it.
- Build a loyal community now. When you have true Brand Lovers, they’ll defend you before you even speak.
Your personal presence should be an asset that amplifies trust in your company, not a risk that undermines it.