If you can model a principle, test it against history, and refine it, you’ve just taken your decision-making to another level. Suddenly, emotion stops hijacking the process. Bias gets sidelined. You get clarity.
That’s the beauty of algorithms. They’re nothing more than precise instructions, like words, but in a language computers can execute. If you don’t speak this language, either learn it or keep someone close who does. Because whether you’re running a global enterprise or raising kids, fluency in the language of algorithms is about to rival fluency in English or Mandarin.
Here’s the kicker: the same principle applies in brand building. In The Cult Branding Workbook, we teach leaders to “model” loyalty by understanding Brand Lovers and mapping their needs. That model becomes your algorithm for human connection, a decision framework that removes guesswork, prevents overreaction to fads, and compounds understanding over time.
In short: Algorithms for machines. Brand models for humans. Both protect you from costly, emotional mistakes. Both are languages you can’t afford to ignore.