Hi, I’m BJ Bueno, and for over 23 years, I’ve been building brands and leading teams to create unforgettable experiences for customers worldwide. My passion lies in helping brands connect with their audiences in meaningful ways, delivering that “wow” factor that drives lasting loyalty and success.
The journey of writing my first book, The Power of Cult Branding, in collaboration with Matthew Ragas PHD and Random House, was transformative. From the outset, I knew this project would redefine how brands could build communities. Reviews like Al Ries’s—“You’ll want to create a cult brand as soon as possible after reading this”—validated the impact of our work.
This experience led me to Why We Talk, inspired by Steven Pinker’s insight that humans are wired for communication. Understanding this changed my approach to branding, showing me how word of mouth could become the most powerful force in building loyal brand communities. Darryl Cobbin’s review confirmed this: “Reading this book will forever change your approach to business and personal relationships.”
Finally, working with major retailers such as Walmart, Kohl’s, and Scheels led to Customers First, my collaboration with McGraw-Hill. This book was born out of a need to create a marketing dashboard that puts the customer at the center of everything—helping brands connect with their customers authentically and meaningfully.
Each book has brought me closer to understanding the intricacies of human nature and its role in building powerful, lasting brands.
The posts I share stem from the extensive research and effort that shaped my books.
I appreciate you joining me on this journey to better understand how brands succeed in today’s competitive marketplace.
Best Regards,
BJ Bueno
Branding Strategist | Cult Branding Expert | Educator