https://www.youtube.com/watch?v=614Tt3WDvkA THE BIG IDEA: Today’s article is about your big idea—a shared vision that can enliven your organization with passion, innovation, and destiny. __________________ One of our close friends, a long-time CEO of a Fortune 500 company, shared with us this secret into the world of chief executives: “At...
https://www.youtube.com/watch?v=FGcefggarvo I hope this blog post finds you well. I'm reaching out to share an exciting opportunity that could transform how your brand connects with its audience and pave the path for its future growth. At The Cult Branding Company, we specialize in crafting compelling vision statements...
In an era when consumer loyalty is as fleeting as the latest trend, the allure of cult brands remains undiminished. These brands transcend the ordinary, forging deep, emotional connections with their followers and transforming customers into fervent advocates. However, what distinguishes a cult brand from its competitors? More...
It's a well-known secret in business. Many humans despise meetings. Yet, despite the collective groans and eye-rolls, meetings are a fundamental tool for fostering collaboration and getting things done. The dichotomy is apparent: While many view meetings as unnecessary, their potential for driving productivity and teamwork is undeniable. So, how...
Steve Jobs, synonymous with innovation and determination, is often remembered for his unique ability to bend reality to his vision. This remarkable trait, frequently called a "reality distortion field," draws inspiration from a Star Trek episode where aliens create a new world through sheer mental force. Steve...
In 2023, CEOs faced unprecedented challenges, navigating a complex landscape marked by global unrest, economic volatility, and technological disruption. With high CEO turnover rates, it's clear that more than traditional leadership models is required. To thrive in 2024 and beyond, CEOs must embrace three fundamental principles: Emphasize a...
Every company has a story to tell. A journey etched out from the very first idea that sparked its inception to the current moment. This narrative, or backstory, is as essential to your business as the vision that propels it toward the future. They aren’t...
Ladies and gentlemen, this is your captain speaking. So fasten your seatbelts and prepare for an enlightening journey into the world of branding. In today's in-flight entertainment, we will examine how savvy entrepreneurs transformed airport blues into a thriving business venture and what this means...
You’ve got to think about ‘big things’ while you’re doing small things, so that all the small things go in the right direction.Alvin Toffler[1. Rod Willis, "Dare to Imagine the Future: An Interview with Alvin Toffler," Management Digest, 1988.]
The reason most vision statements fail is that they’re as statements.
Instead of treating a company vision as a North Star—something that is used to guide decision-making—most companies attempt to codify the vision in a brief statement that’s treated as an endpoint. They treat a vision statement as a magic tool: it’s as if just by having one, they’ll be imbued with some preternatural power that supercharges their business.
But, company visions aren’t magical talismans. Company visions are tools.