You have a big family reunion at your home next week. Big decision: Do you set up for a BBQ outdoors or plan for an in-house venue? An outdoors event makes life easier, but what if it rains? Should you invest the money in an...
How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!) (Random House 2002) >>Like religious cults that attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? >>Can certain products with the right combination of positioning and branding...
Listen in as brand expert BJ Bueno educates the Newspaper Association of America on the essence of branding. Harness the Power of Your Brand (Pt. 1) Harness the Power of Your Brand (Pt. 2) ...
Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of...
The Cult Branding team joined HOGs from around the world in Milwaukee for the 105th Anniversary event to learn more about their love for Harley-Davidson. How does Harley Davidson do it? Knowingly or not, they follow the Seven Rules of Cult Brands. Where to go from here Happy 105th...
There is a great article in Forbes discussing how P&G revived the Febreze brand, bringing it back from near-death status to one of the company's leading money makers. It illustrates very well how critical it is to understand the unconscious factors that motivate customer behavior. Febreze,...
Contents IKEA Quick Stats IKEA Profile Summary Images by Brand Lovers Brand Timeline Videos created by IKEA Brand Lovers Presentations about IKEA as a Brand Articles related to IKEA Web site(s) related to IKEA Brand Facebook Fan Page [table id=8 /] Quick Stats IKEA was founded by Ingvar...
Contents Southwest Airlines Quick Stats Southwest Airlines Profile Summary Images by Southwest Airlines Brand Lovers Southwest Airlines Timeline Videos created by Southwest Airlines Brand Lovers Presentations about Southwest Airlines as a Brand Articles related to Southwest Airlines [table id=8 /] Quick Stats for Southwest Airlines Founded March 16th 1967 by Rollin King and Herb Kelleher...
Contents MINI Quick Stats MINI Images by MINI Brand Lovers MINI Timeline Videos created by MINI Brand Lovers Presentations about MINI as a Brand Articles & Web Resources Related to MINI [table id=8 /] Quick Stats Classic Mini Production: 1959-2000 MINI Production: 2001-Present Designer of Original Mini: designed for BMC...
Contents WWE Quick Stats WWE Profile Summary Images of WWE Brand Lovers WWE Timeline Videos created by WWE Brand Lover Presentations about WWE as a Brand Articles related to WWE WWE Facebook Fan Page [table id=8 /] Quick Stats for WWE WrestleMania III in 1987 attracted 93,173 fans to the Pontiac Silverdome, setting an indoor attendance...