Brand loyalty doesnât happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers; these brands stand for something meaningful in their customersâ eyes. Harley-Davidson customers love FREEDOM on the open road How do you create and establish a successful brand that brings...
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs. This simple pyramid gives us a framework from which to understand the essence of...
Some called them braveâothers, crazy. The American motorcycle manufacturer born in a Milwaukee shed in 1903 drifted out of greatness in 1965. Japanese motorcycle makers began churning out less expensive, superior quality bikes. Worse yet, unreliable engines were plaguing this great American legacyâthe curse of...
Most companies try to build brands that no one will hate instead of brands some people will love. Most marketers live in a world where they are constantly searching for the flashy, the splashyâin short, the trivial, often-meaningless brouhaha that has very little to do...
You have a big family reunion at your home next week. Big decision: Do you set up for a BBQ outdoors or plan for an in-house venue? An outdoors event makes life easier, but what if it rains? Should you invest the money in an...
How Misperception Can Hurt Your Business Whether youâre a health nut or hate the thought of eating anything green, youâve no doubt noticed a growing awareness of organic foods. What was once reserved only for the specialty health food stores catering to the granola community are...
Itâs only the second movie to ever pass the $500 million mark, with Dan Fellman, Warner Brothersâ head of distribution, predicting that it will end up taking in somewhere between $530 and $550 million. Critics trying to figure out why The Dark Knight has been so...
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are ten reasons why your Brand Lovers are so...
Dr. Michael DeBakey was a god-like figure in the world of surgery, he performed in the neighborhood of 60,000 surgeries, invented over 50 medical instruments, had a pioneering role in developing the Mobile Army Surgical Hospital (MASH) units, the artificial heart, as well as a...
So how do you produce authentic word-of-mouth? You work hard to create amazing experiences for your customersâexperiences worth talking about. Here are seven principles to help you better understand your customersâ World of Talk: 1 â The Principle of Integrity: They know that you know that...