About This Project
Turner Classic Movies
We delved into Turner Classic Movies’ vibrant community to uncover their most passionate fans. By traveling nationwide and conducting in-depth interviews, we gained a profound understanding of their love for classic cinema and how TCM brings these timeless stories to life.Â
Utilizing our expertise in psychology, we transformed these conversations into valuable insights. Combining these insights with our mastery of best business practices, we developed actionable strategies that included the creation of the Turner Classic Film Festival, offering fans a unique way to celebrate their favorite films.
This collaborative effort enabled TCM to harness customer passion and convert it into sustained profitability, reinforcing their legacy as the premier destination for classic movie enthusiasts.
"The ideas we worked on with you and your team took off like a rocket ship once we launched the festival.
I got to grow a team of 7 people who did the following: produce the annual TCM Festival (best-in-class fan event, if I do say so, produce an annual TCM Classic Cruise (for our last 6 cruises we chartered and partnered with Disney- ultimate fan crossover!), produced a publishing partnership of film books with Running Press (40+ books and counting), launched a fan club, TCM Backlot (sadly a casualty of the pandemic), built a profitable national screening series of classic films with Fathom Events (2015-2022), launched the TCM Wine Club, and partnered with several auction houses to present auctions of entertainment memorabilia.
I am so glad to tell you this and what came of the seeds of that work with you so many years ago. Thank you!"
– Genevieve McGillicudy, TCM Vice President of Enterprises and Strategic Partnerships
