04 Feb Brand Lovers: Your Secret Growth Engine
Picture Apple fans lining up overnight for a new product launch. That’s not hype. That’s devotion.
Every strong brand has a small group of customers I call Brand Lovers. Often, just 1% of your audience, they drive a disproportionate share of revenue and momentum. These customers:
- stay longer
- spend more
- forgive mistakes
- bring others with them
They don’t just buy your product. They believe in your brand.
Brand Lovers are also your greatest strategic asset. When you listen to them, they reveal what’s working, what’s missing, and where your brand could go next. Treat them well, and they become ambassadors who promote your brand organically and passionately.
They wear your logo. They defend your reputation. They show up early and stay late.
In many ways, they are the nucleus of a cult brand.
Reflection: Who are your Brand Lovers today? How are you recognizing and rewarding their loyalty? If you had to describe them in one sentence, what would you say?
Best,
BJ