In the rush to scale, innovate, and stay ahead, most CEOs focus on what’s next. But real growth doesn’t start with the future—it starts with the truth. Where are you now? This question is simple, but it’s often the most overlooked. And yet, it’s where we always...
Despite transforming from a maker of light bulbs and appliances into a modern leader in aerospace, healthcare, and energy, General Electric (GE) has held onto one powerful visual constant: its iconic logo. The GE monogram—a flowing script “GE” encircled by decorative swirls—was first trademarked in 1900....
In a world full of noise, hype, and marketing gimmicks, there’s something undeniably refreshing about a brand that just keeps showing up, doing what it says, and earning people’s trust year after year. Charles Schwab is one of those rare brands. In 2025, Schwab took home the...
Over the years, I’ve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: 👉 Customers First That’s why I wrote my third book with exactly that...
👋 Hey Cult Branding fam—it’s BJ Bueno again. Today, I want to talk about something we all know is powerful… but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantly—while others get ignored? That’s the question I set out to answer in my second book: Why...
👋 Hey friends, it’s BJ Bueno here. First off—welcome to all the new readers joining our Cult Branding community! I’m really glad you’re here. Every once in a while, I like to take it back to where this whole journey started for me: my first book,...
Hi there—it’s me, BJ Bueno 👋 If you’re new here—welcome! We’ve had a lot of new subscribers recently, and I just wanted to take a moment to say hello and introduce myself. I’m the founder of The Cult Branding Company and the author of a few books...
At Cult Branding, we don’t chase trends—we decode human behavior. We seek out how people really connect with brands—how they form communities, foster shared identity, and create meaning. So when Google used AI to analyze over 4,700 of YouTube’s top-performing ads, I paid close attention. Their...
This past June, YouTube CEO Neal Mohan stood onstage at Cannes Lions and reminded us that a revolution in storytelling has already happened—we’re living in it. And if you're a marketing leader, the implications are massive. “Today, YouTube is the epicenter of culture. Not forgettable fads,...
Most brands see media strategy as logistics: channels, CPMs, impressions.But the media isn’t just a delivery system—it’s a declaration. Your media choices tell your customers who you are and what you value. Every placement, every partnership, every format sends a message—whether you intend it or not. And when...