Despite transforming from a maker of light bulbs and appliances into a modern leader in aerospace, healthcare, and energy, General Electric (GE) has held onto one powerful visual constant: its iconic logo. The GE monogramâa flowing script âGEâ encircled by decorative swirlsâwas first trademarked in 1900....
In a world full of noise, hype, and marketing gimmicks, thereâs something undeniably refreshing about a brand that just keeps showing up, doing what it says, and earning peopleâs trust year after year. Charles Schwab is one of those rare brands. In 2025, Schwab took home the...
Over the years, Iâve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: đ Customers First Thatâs why I wrote my third book with exactly that...
đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...
đ Hey friends, itâs BJ Bueno here. First offâwelcome to all the new readers joining our Cult Branding community! Iâm really glad youâre here. Every once in a while, I like to take it back to where this whole journey started for me: my first book,...
Hi thereâitâs me, BJ Bueno đ If youâre new hereâwelcome! Weâve had a lot of new subscribers recently, and I just wanted to take a moment to say hello and introduce myself. Iâm the founder of The Cult Branding Company and the author of a few books...
At Cult Branding, we donât chase trendsâwe decode human behavior. We seek out how people really connect with brandsâhow they form communities, foster shared identity, and create meaning. So when Google used AI to analyze over 4,700 of YouTubeâs top-performing ads, I paid close attention. Their...
This past June, YouTube CEO Neal Mohan stood onstage at Cannes Lions and reminded us that a revolution in storytelling has already happenedâweâre living in it. And if you're a marketing leader, the implications are massive. âToday, YouTube is the epicenter of culture. Not forgettable fads,...
Most brands see media strategy as logistics: channels, CPMs, impressions.But the media isnât just a delivery systemâitâs a declaration. Your media choices tell your customers who you are and what you value. Every placement, every partnership, every format sends a messageâwhether you intend it or not. And when...
Every brand wants loyal customers. But loyalty alone isnât enough to spark real growth. The brands that thriveâthe ones that become movementsâdo something more: they create evangelists. These are the customers who donât just buyâthey believe. They advocate. They bring others along for the ride. How...