As a brand manager, you're well aware of how difficult it is to capture your customer's attention in the current super-saturated messaging environment. The ubiquity of smartphones and tablet computers means our buyers are always 'plugged in', consuming the content they've chosen for themselves; CNN reports that...
Here's your chance to learn how you can put the secrets of Cult Branding to work for your company. Join BJ Bueno for a focused, growth-oriented session on the forces that influence customer loyalty. The Cult Branding Symposium is your opportunity to tap into the insights, strategies,...
The Gilt Groupe is a flash sale company. On their website, they host extremely short-term sales events (most last less than two hours!) featuring limited quantities of merchandise from top brands. This approach has proven highly successful, tapping into consumers' competitive spirit—similar to the thrill...
Being a great brand manager isn't about understanding what will make everyone love your store. Being a great brand manager is about understanding what will make your best customers love your store. These two things are very different, and we're seeing this illustrated by the recent...
Do you remember the Magic 8 Ball? The Toys R Us leadership team could certainly use one, as the once dominant toy retailer appears to be on shaky ground with no clear path to relevancy. A planned IPO was recently withdrawn; the chain's long time CEO...
In today’s saturated marketplace companies are wearing thin in the pursuit of new customers. They create messages that speak to themselves, enter markets where they don’t belong, and speak to people who don’t care to listen. They target hypothetical demographics instead of targeting Brand Lovers. By...
The brand-breaking challenges JC Penney has had are in no way inevitable, Forbes magazine says, in this discussion of predictive analytics. By harnessing the power of mathematics, we're told, retailers can significantly reduce the risk of going catastrophically off-brand, alienating your best customers, and losing...
We spend a lot of time considering the mysteries of retail here, but this one's got us stumped: Why did it take JCPenney so long to figure out that they should listen to their customers? Sixteen months after rolling out the new "Fair and Square" pricing...
Here at The Cult Branding Company, we're always saying that 90% of customer behavior is unconscious. We'll tell you that customers don't know why they act the way they do. We'll tell you that the vast majority of people aren't aware of the psychological and...
Orlando, Florida (PRWEB) April 08, 2013 Succeeding in one of the toughest retail environments ever seen has presented today’s business leaders with a unique challenge. It is essential to predict customer desires in advance while delivering a highly customized level of service, consistently and in real...