THE BIG IDEA: Archetypes are a powerful and underused tool business leaders can leverage to gain market dominance, improve customer loyalty, and build stronger organizations. __________________ Archetypes are the secret weapon of an elite group of businesses. Archetypes operate silently, below the surface, completely out of view of...
THE BIG IDEA: When executed well, core values provide an unparalleled competitive advantage for leaders because they define a specific set of idealized behaviors they want their people to uphold. __________________ If you could wave a wand and magically have all of your employees behaving in certain...
Contents VW Beetle Quick Stats VW Beetle Profile Summary Images of VW Beetle Brand Lovers VW Beetle Timeline Videos created by VW Beetle Brand Lover Presentations about VW Beetle as a Brand Articles related to VW Beetle [table id=8 /] VW Beetle Quick Stats Dr. Ferdinand Porsche (1875-1951) was the creator of the bettle With over...
THE BIG IDEA: Considering the staggering amount of time CEOs spend in meetings, investing time in improving meeting effectiveness is prudent for any outperforming leader. __________________ Management guru Henry Mintzberg was one of the first researchers to provide a glimpse into the daily lives of CEOs. Mintzberg followed...
THE BIG IDEA: Today’s article asks executive leaders to take a step back and evaluate their business with some big questions that underlie the foundation of their enterprise. __________________ If you were asked by someone to define your business, how would you answer? Would you explain what services...
THE BIG IDEA: Supporting behavioral change in employees and customers becomes possible when you understand what motivates human beings to change and why change usually doesn’t happen. __________________ Tom is a highly talented employee with an impressive CV. He had the precise skills and past experiences you...
THE BIG IDEA: Inspiring others doesn’t require charisma; it asks us to relate to our fellow human beings. To become more effective at moving people, improve your ability to take another person’s perspective. __________________ Robert was appointed CEO of a regional chain of banks three years ago. As...
THE BIG IDEA: The study of Cult Brands reveals a wealth of information about human behavior and the mechanisms behind effective social marketing. Today’s article is a launchpad for chief executives interested in expanding their understanding of this discipline. __________________ Do you sell products or experiences? Do you...
THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know what’s at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know what’s at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...