THE BIG IDEA: The study of Cult Brands reveals a wealth of information about human behavior and the mechanisms behind effective social marketing. Todayâs article is a launchpad for chief executives interested in expanding their understanding of this discipline. __________________ Do you sell products or experiences? Do you...
THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know whatâs at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know whatâs at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
THE BIG IDEA: Goals, strategies, objectives, and tactics are four powerful tools for providing organizational direction and achieving results when chief executives can clearly differentiate between each of them and know how each one relates to the whole. __________________ On the third move of a chess game, nine million positions...
THE BIG IDEA: Mentoring is a cornerstone skill of any chief executive committed to fostering a learning organization with a culture of continuous growth. This article highlights five things leaders can keep in mind to improve this vital skill. __________________ Before departing for the Trojan War, Odysseus leaves his...
THE BIG IDEA: Giving feedback is an important skill for anyone managing people. This article highlights seven principles for providing feedback that gets results and explores ways of overcoming resistance employees have to receiving feedback. __________________ A sports coach stands on the sidelines, peering over all of his players...
THE BIG IDEA: Leaders throughout history have used symbols and metaphors to move people to action. This article explores the significance of symbolic imagery and how it can be applied in business for effective communication. __________________ With wings spanning over six feet long, the eagle soars over...
THE BIG IDEA: Customer obsession is a fundamental characteristic of long-term, outperforming leadership. Inspired leaders find practical ways to keep their top executives connected to the front lines of their business. __________________ Sitting in their corner offices with unfettered views of the city skyline, like the untouchable...
THE BIG IDEA: All businesses are run by archetypes. Some know it. Most donât. When you understand how archetypes work, you can better position your business in the marketplace, attracting the right employees and loyal customers. __________________ Why do tens of thousands of riders flock to Milwaukee...
THE BIG IDEA: In a demanding retail environment where customers shop online more frequently, retailers with physical spaces have an opportunity to create atmospheres where customers want to gather, not just shop. __________________ You have an hour to meet with a friend to catch up. Or, you and...