Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? Because, until you have an audience, you have to work exponentially harder to make your message matter....
Dominant organizations occupy positions of ultimate profitability. They do this by providing their customers what they want, even before their customers know they want it. Whenever Apple unveils their latest iGadget, they already have legions of excited customers eager to buy. How do they do that?...
The letter BlackRock’s Larry Fink sent CEOs highlights ideas that are familiar to our readers. Here’s the insight: “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show...
Building a culture of trust is mostly one-to-one in nature. Over time, simple interactions accumulate and help create rapport and friendship, which are critical ingredients for a high-performing workplace. Try to be present in the small moments; this will lay the foundation for a more...
You have to live life to the limit, not according to each day but according to its depth. One does not have to do what comes next if one feels a greater affinity with that which happens later, at a remove, even in a remote...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Many businesses suffer from catering to deadly customers. Deadly customers aren’t customers that hate you. They like you and probably account for a large portion of both your current base and target market. Chances are that, collectively, they purchase a lot from you. Playing to deadly...
Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
You know it, it takes a lot of time and effort to develop and maintain marketing that resonates with your audience. As a strategic thinker, however, the development of cult brand takes even more consideration. After all, we're always searching for ways to gain the oh-so-important...