As leaders of major brands, it's vital to keep a close eye on the evolution of cult branding - those brands that foster a deep sense of loyalty and community among their followers. They're more than just businesses. They're movements, ideologies, and in some cases,...
My name is BJ Bueno, and I'm the author and originator of the concept of Cult Branding. I've dedicated my career to understanding what turns ordinary customers into devoted followers, and I'm reaching out today with an exciting opportunity to explore this transformative journey with...
As Chief Marketing Officers (CMOs) of established brands, it's paramount to understand the importance of data in shaping our customer strategies. Neil Hoyne, Google's Chief Measurement Strategist, unravels this mystery in his enlightening book, "Converted: The Data-Driven Way to Win Customers’ Hearts." In the present digital...
The importance of loyalty and brand authenticity cannot be overstated in the ever-evolving marketing landscape. Integrating Artificial Intelligence (AI) in marketing strategies amplifies operational efficiency, combats misinformation, and paves the way for building stronger brand loyalty and creating a cult following. Here's how: AI-Powered Efficiency and Customer...
https://youtu.be/asKvPLmjxXY In the dynamic marketing world, Apple's 'Underdogs series offers several key insights for brands looking to make a lasting impact. Through a narrative-driven approach, the series showcases how storytelling can transform advertising from a sales pitch into a compelling experience. Apple's series places product features within...
“I have been up against tough competition all my life. I wouldn’t know how to get along without it.” —Walt Disney. Competitors can be a source of motivation: they give you a bar to hit and surpass. They can also be a source of creative inspiration. Some...
As a CMO, your job is to tell your brand's story, making it resonate with your audience. So, why not learn from the masters of storytelling themselves - Pixar? Known for its heartwarming and memorable narratives, Pixar has revolutionized the art of storytelling. Here's how...
Attention CEOs! Are you looking to infuse your brand with new vitality and guide it toward unprecedented growth? Storytelling and authenticity can be your winning strategies. Since time immemorial, stories have been entertaining, educating, and connecting. When businesses harness the power of stories in marketing,...
Narrative Device is a strategy to communicate the brand's story. Should the brand use a first-person narrative? "We crafted this product for a unique blend of style and functionality." Or should the brand adopt a third-person perspective? "When customers get their hands on this product, they immediately...
Are you nurturing your ability to inspire others or leaning on outdated, leader-centric theories that fail to resonate with the modern understanding of human motivation? A practical approach to motivation is within your reach, rooted in empirical science. It requires a compelling shift in perspective that...