I recently had the privilege of being a guest on the latest episode of the dynamic marketing podcast, “Brands, Beats & Bytes,” hosted by the brilliant minds of Darryl “DC” Cobbin and Larry Taman. Titled “Album 6 Track 13 – Cult Branding: Kobe Bryant Brand Nerd,” our discussion delved into the captivating realm of cult branding, fueled by insights drawn from our collaborative journey with Darryl, Rob Pelinka, and the late Kobe Bryant.
Our efforts in rebranding Kobe from number 8 to 24 marked a transformative chapter. Kobe’s decision to transition his jersey number symbolized not only a change in his playing style but also a profound shift in mindset. As he eloquently stated, “24 is a growth from [No. 8].” It represented maturity, wisdom gained through life experiences such as marriage and fatherhood, and a broader perspective on leadership within the team. Our work illuminated the deeper narrative of Kobe’s evolution, resonating with fans worldwide who saw him not just as an athlete but as a symbol of resilience and growth.
Moreover, our exploration revealed that the LA Lakers serve as a beacon of hope for their cult brand followers, embodying the spirit of resilience, perseverance, and championship legacy. Through strategic branding initiatives, we uncovered the profound connection between the Lakers and their devoted fan base, cementing their status as an iconic franchise in the NBA.
Darryl “DC” Cobbin and Larry Taman are the driving forces behind the marketing consultancy, Brand Positioning Doctors. Their combined expertise and experience have left an indelible mark on the industry, having spearheaded transformative campaigns and initiatives for some of the biggest names in business.
Darryl, as Managing Partner, has an impressive track record, including his time as EVP of Marketing at 20th Century Fox Films, VP of Sprite Brand Business Unit, and CMO/VP at Boost Mobile, where he significantly grew the brands.
Larry, also a Managing Partner, combines his expertise in brands, media, and technology with past roles at major companies like Chivas Regal, Powerade and consulting projects with ABC and Paramount.
The “Brands, Beats & Bytes” podcast is a must-listen for anyone interested in the dynamics of marketing, offering a blend of professional insights, cultural discussions, and expert interviews.
A big thank you to Darryl and Larry for having me on the show—it was an enlightening experience, and I’m excited about what we can create together in the future.
Connect with Darryl on LinkedIn: Darryl “DC” Cobbin and Larry on LinkedIn: Larry Taman.
Listen to our insightful episode and join us in exploring the fascinating world of branding!