As the year comes to a close, we want to say a special thank you to Brian Beitler and Mckeel Hagerty for their contributions to the Cult Branding blog. We also want to thank Tom Grimes, Marcus Thornton, and Tony Hsieh for many great discussions and insights throughout the year. And, we want to thank you for your readership. We look forward to bringing you insights on building brands that both employees and customers love in the coming year.
Below we curated the most popular, shared, and discussed articles from the Cult Branding blog in 2018. Please enjoy these three fantastic blog posts as a way to reflect as we enter the new year.
We wish you and your family a happy, healthy, and fantastic New Year.
Best,
BJ, Salim, and Aaron
How To Be MORE Creative
Being creative is essential to business: it provides the edge to beat the competition. In an increasingly competitive market, creative thinking is no longer solely the function of departments like advertising and product development; it is now necessary for everyone in the organization. Learn more about how to maximize your creative potential.
Don’t Differentiate, Create More Brand Desire!
The focus on differentiation as a driving discussion for a company or brand is flawed. The primary reason is that differentiation starts with a focus on what competitors are doing and not necessarily on what the customer wants, needs, or values in your brand. Read more about creating brand desire.
Lead With Purpose
What makes a good leader?
Great leaders focus on solving the problem, rather than being bogged down by focusing on the situation and how it applies to themselves. In the face of adversity, great leaders become outward-focused rather than inward-focused. Find out more about leading with purpose.