Couldn’t make it to this year’s National Retail Federation’s Big Show in New York City? No problem.
The keynote opened with SAP’s SVP of Retail Business Unit Lori Mitchell-Keller’s discussion of the millennials and how the new socially-conscious consumer has been wired since birth and is comfortably connected through social media.
In their keynote address, marketing strategist BJ Bueno explains the vital role core values plays in today’s business. He highlights three humanistic core values that are trending high among successful enterprises like Google, Coca-Cola, and many others: compassion, joy, and optimism.
Life is good CEO Bert Jacobs shares the inspiring story of how his $100 million lifestyle brand came into being and the ten core values that drive their business.
Watch BJ Bueno and Bert Jacob’s keynote address on NRF’s website >>
Recorded at Retail’s BIG Show on January 14, 2014.