If you had to guess, how many customers take into account how well they feel their personal information will be protected when making a purchase? McKinsey has done the research, and they put the number at 85%. Data protection is just one component of what’s being...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. What’s involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
If you’re the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other people’s willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
So we’re at an interesting and unique place in our examination of trust and what it means for a brand to be trustworthy. The Russian invasion of Ukraine has had impacts all around the world. What a brand chooses to do or not do now...