About This Project
SAP
When SAP approached us to deliver not one, but two keynotes at the National Retail Federation’s annual event—an event that draws over 50,000 retail professionals from around the globe—we knew we had a unique opportunity. This wasn’t just about showcasing technology; it was about exploring how the intersection of human psychology and artificial intelligence can redefine retail experiences.
In both keynotes, we delved into a central theme: that the future of retail lies in a delicate balance. It’s not just about having powerful data or advanced analytics; it’s about infusing that data with a deep understanding of human behavior. We shared how humanistic psychology principles can breathe life into raw numbers, turning insights into truly personalized experiences that resonate on an emotional level.
To make it tangible, we highlighted a familiar name: the Life is Good Company. This beloved brand, known for its optimistic apparel, also leverages SAP’s data capabilities. We explained how we worked with them to merge predictive analytics with the emotional intelligence of cult branding. The result? A more intuitive understanding of what their customers truly value, leading to experiences that feel personal and genuine.
The feedback was overwhelmingly positive. Attendees left not just with a sense of inspiration, but with concrete ideas on how to integrate these principles into their own strategies. Many realized that by combining the precision of AI with the warmth of human insight, they could craft customer experiences that stand out in a crowded market.
