Life is good.

By Chief Executive Optimist of The Life is good Company Bert Jacobs

I met BJ 3 years ago at a business conference in Chicago. He led a group of 25 or so CEO’s through a workshop. When the session was over, he and I went out for a few beers at a local dive bar. We had some good laughs and a meandering, yet riveting conversation. I found it refreshing that he didn’t need to tell me about his accomplishments. I meet interesting people in my travels all the time, and I am sometimes the type that connects instantly, but this was different. Midway through our conversation, it became apparent to me that BJ and I would be friends for the rest of our lives. Continue Reading

Fine Tune Your Cult Brand

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I have observed and quantified the phenomenon of Cult Brands since 2001, and Crown Business published these findings in 2002. One thing that I quickly learned is that Cult Brands have mastered the art of building meaningful, long-term relationships with their customers. Continue Reading

Ten Countries and $200 Billion Later…

Ten-Countries-200-Billion-Later
By the former Chief Marketing Officer of Walmart, Paul Higham

I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book. Continue Reading

Happy Employees, Happy Profits

Happy-Employees-Happy-Profits

“I have often blamed you in my mind for treating this or that person differently and reacting to this or that situation differently from how I would have; and yet the outcome usually showed you were right. ‘If we just take people as they are,’ you once said, ‘we make them worse; but if we treat them not as they are but as they should be, we help them to become what they can become.’”

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How To Think Like a Business Genius

How-to-Think-Like-a-Business-Genius

Salviati: Now you see how easy it is to understand.

Sagrego: So are all truths, once they are discovered; the point is in being able to discover them.

— Galileo Galilei, Dialogue Concerning the Two Chief World Systems

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