When you uncover your business’s archetypes you get to know the DNA of your organization. It is from these fundamental symbolic images that all of the desired behavior for employees and customers spring.
When you know your archetypes, you can ensure consistency in your culture and your branding.
Your understanding of archetypes:
- Uncover the symbolic images and emotions that best express what your business is about in the context of your customers’ and employees’ lives.
- Determine the humans needs your customers and employees are trying to fulfill when your archetypes are active in their minds.
These key insights can transform the future of your business. With this understanding, your team can find creative ways to consistently play and express these images and needs in ways that are meaningful to your customers and your employees.
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P.S. Listen to our discussion on the future of retail with SAP’s Global Vice President’s Nancy Case and best-selling author Scott McKain: Retail Relevancy: Distinction Trumps Differentiation.