In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses. New York City, NY (PRWEB) January 08, 2014 Where do the nationâs top CEOs of major retail businesses go to share their experiences and...
Letâs make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isnât it? Well, sort of. The challenge is not all humans value the same thing....
What is a Brand? Brands are funny things. You canât just go to the store and pick up a pound of brand. Thereâs no brand app to download. You canât go to the Brand Store and buy brands to make your organization more appealing to your...
Cult Brandsâcompanies with unusually high levels of brand loyaltyâhave learned to serve a special group of customers. Harley riders, Mac users, Parrot Heads, Trekkies, MINI drivers, and the like represent a core group of people at the heart of each brand. We call this special...
Marketing is the practice of allocating resources to gain awareness and consideration from future customers for purchase of a product or service. Marketing is about creating customers. A brand is a relationship, formed and shaped by all the emotions and ideas that the customer associates with...
Not All Cults Are Created Equal For some people, the word âCultâ is enough to make the hair on the back of their neck stand up. Thoughts of Jim Jones and David Koresh spring easily to mind. These renowned cult leaders certainly had their followers, but...
An exclusive focus on the short-term bottom line is the hallmark of brands that will never be great. We call this the merchant mindset. As long as your operation is too tightly focused on generating the next transaction, from the perspective of building brand loyalty, youâre...
Cult Brands have mastered the art of building meaningful, long-term relationships with their customers. Cult Brands exist in every industry. The list of Cult Brands includes companies that have absolutely nothing to do with computers or smartphones: Harley-Davidson is a Cult Brand. They make motorcycles. ...
Many independent retailers worry about big competitors who have significantly larger marketing budgets. Unfortunately, these fears are well-founded. Studies show people purchase a higher percentage of their merchandise from big box retailers. Despite the emergence of these mega businesses, however, many small retailers continue to...
No one wants to own a mediocre brand, but few businesses take the steps necessary to become a dominant brand. Brands that donât actively work to differentiate are generally defined and controlled by their competitors. In a cluttered marketplace of indistinguishable brands, developing a strong...